Conquer Vietnamese music market: Top priority quality

Over the years, Vietnam's music market has many developments. Along with the appearance of many new faces, Many artists who are already familiar with the public also actively change their images to blend in with the changing trends.. Musical products express creative personality, with many breakthroughs, creating excitement for the country's musical life. A typical example is the interesting combination of modern music with folk materials, rap music with symphonic music…

The Vietnamese music market conquers audiences with quality

However, alongside well-received works, resoundingly, poor quality products have appeared, offensive vulgar lyrics, image appears in the music video (MV) not in accordance with good customs and traditions, culture, incite violence… What is worrying is that these music products appear widely online, tends to increase, There are even MVs that attract many views because of curiosity and excitement.

There have been quite a few songs by famous names that have been suspended, Penalties according to regulations are not only due to strong reactions from the wealthy, but also affect the traditions of our country.. From the violations discovered and handled recently, it shows that some artists have been incorrectly aware of the impacts that music products can have on the community, so they have chosen the language, The illustrations are not really thorough and lack sophistication, not suitable for national culture. Besides, need to emphasize a part of artists, especially young artists who are eager to create a viral sensation (spillover effect) In the midst of a crowded and bustling music market, we intentionally create sensational products, exploiting sexual elements too deeply, violence, regardless of the possible consequences, willing to pay fines at the request of the authorities because they believe that this is also a better known method.

This is truly a very worrying artistic viewpoint because they will cause the music market to become dissolved., chaotic, leading to unhealthy tactics. Only serious artistic work, Only with true talent and dedication to the profession can artists create quality products, create a lasting foothold in the hearts of the public.

Exploit your strengths to step out into the world

Nowadays, to make music videos, We have had changes in thinking when it comes to reaching out to the regions,Unique and interesting location serves to convey the content of songs to the audience through MV images. There is no need for too grand scenes, but focus on the music space and cherish music like the way other countries in the region are doing.. The sentences from the catchy melody and the images are also very suitable. Vietnamese MVs are always praised for being beautiful and creative. To get that, Vietnamese singers currently have a pretty good income from streaming platforms like Facebook Live, YouTube, Twitch…

There are artists who are not too famous in Vietnam, For example, Quang Hung MasterD, But I still see billboards about him in the busiest center of Bangkok (Thailand). The reason is that he has a lot of fans in Thailand. Although the song was not very successful in Vietnam, through Tiktok it was loved by Thai audiences and was re-sung on Chinese television stages.. When we have international streaming platforms, the opportunities are divided equally for everyone. Want that, We must understand the audience, culture of each country. World music has many songs that may not be so famous globally but are very suitable for Vietnamese audiences. And vice versa, Vietnamese artists also have strengths to enter the world market because of their own qualities.

Always stay strong and fill traditional data

Currently, although we have invested a lot in recent times, the digital infrastructure is still poor compared to many countries in the world.. Competitiveness in the cultural industry market is also weaker, Digital human resources do not meet the requirements. Although we have talked a lot about big data, digital data but cultural data, Traditional data is often empty and not filled due to integration mechanisms that cause us to accidentally forget. As the trend of digital consumption is increasing, The growing consumer market for cultural products on digital platforms will be an opportunity for us to take advantage of the increasing accessibility and creation of cultural products as the process of international integration deepens.. Access to breakthrough technology applications of the Industrial Revolution 4.0 will create equality in the provision of cultural products in the digital environment.

To ensure the development of cultural and creative industries in line with the digital era, should be noted: That policy mechanisms must ensure that creativity is encouraged, At the same time, remove barriers regarding censorship. Because in the digital era, to get 1 thành phẩm chất lượng, thì chúng ta cần đẩy mạnh quá trình sáng tạo với một hệ thống kiểm duyệt hợp lý hiện đại, nhanh chóng. Besides, cũng cần tăng hiệu quả công tác bảo vệ quyền sở hữu trí tuệ, đảm bảo quyền lợi của người sáng tạo một cách trọn vẹn.